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In order to understand a concept, you must first understand its history.

Ken Runkle takes an in depth look at marketing in the dental industry at our 2008 New Patient Academy. He discusses the early pioneers and how marketing became known as a “dirty word.” He explains why you not only can’t ignore marketing, but why you need to embrace it.

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Did you miss The New Patient Academy in 2008? If so, you missed one of Paragon’s most talked about speakers.

Gary Vaynerchuk, Director of Operations at Wine Library in Springfield, New Jeresy and creator of the hit show “Wine Library TV” discusses digital marketing and personal branding in his high energy interview with Joshua Scott. Make sure you grab part two of this session for their wine tasting segment and see why Gary is considered an expert in the wine industry.

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Did you miss The New Patient Academy in 2008? If so, you missed one of Paragon’s most talked about speakers.

Gary Vaynerchuk, Director of Operations at Wine Library in Springfield, New Jeresy and creator of the hit show “Wine Library TV” discusses digital marketing and personal branding in his high energy interview with Joshua Scott. Make sure you grab part two of this session for their wine tasting segment and see why Gary is considered an expert in the wine industry.

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Are you considering implementing a practice website in 2009? Or maybe re-working your current site?

Tim Kelly, owner of TNT Dental discusses the keys to a great website and how you can structure your site to market your practice. Listen to his interview session with Joshua Scott from last year’s New Patient Academy.

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Expectations

Is there stress in your practice? Do you constantly deal with communication breakdowns?

Ken Runkle, President and founder of Paragon Management delivers a speech at our National Study Club in Longboat Key, Florida on the number one failure of dental offices to communicate expectations. He points out that stress comes from the difference between expectation and reality and how every practice can reduce stress and achieve their goals.

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